As Creative Lead for Questico, I had the unique opportunity to contribute to the redesign of the brand, including the iconic hummingbird logo, which not only represents an aesthetic choice but also carries a deep spiritual significance. Its vibrant colors and delicate song symbolize the beauty and abundance of life. In many indigenous cultures, the hummingbird is also seen as a messenger from the spiritual world, bringing wisdom, joy, and healing.

During the exciting redesign process for Questico, I played a pivotal role in realigning the brand and its visual identity. My task was to guide the creative vision and ensure it was expressed at every phase of the process. I ensured our ideas and concepts aligned with Questico's core values and goals.

By choosing the hummingbird logo, we not only created an aesthetically pleasing design but also chose a symbol that embodies the values and goals of the brand: spirituality, transformation, and support on the journey to a fulfilled life.